The Role
• Develop and implement the annual brand strategy to enhance consumer engagement and drive offtake.
• Conduct brand health assessments, audits, and market research to derive actionable insights.
• Plan and execute 360-degree marketing campaigns across TV, digital, print, and other channels.
• Develop a three-year innovation pipeline and drive the conceptualization of new product innovations.
• Oversee the existing product portfolio, ensuring profitability and alignment with evolving market needs.
• Collaborate with internal teams to assess the feasibility of new innovations and bring concepts to market.
• Ensure target gross profit (GP) margins are met through strategic pricing, cost optimization, and value creation.
The Candidate
• Bachelor’s degree in management, CIM, or SLIM qualifications.
• Minimum of two years in a managerial role within the FMCG industry.
• Strong knowledge of FMCG market dynamics, brand equity principles, media planning, and brand-building strategies.
• Attention to detail and strong problem-solving skills.
• Ability to analyze consumer insights and translate them into actionable strategies.
• Strong collaboration, communication, and negotiation skills.
• Proficiency in data analysis, presentation skills, project management, and social media analytics.